Waggener Edstrom Worldwide President Frank X. Shaw leads the Microsoft team at the agency and is responsible for all global PR efforts across the account.

Frank is an avid follower of the blogosphere and tracks the impact bloggers have on corporate reputations, stock fluctuations, crisis situations and product launches. Frank began writing a daily blog for Waggener Edstrom Worldwide employees in April 2003. He covers a variety of topics on the agency's intranet relating to innovative public relations and the technology industry, and offers a witty perspective on "water cooler" subjects.

Frank brings more than 20 years of professional public relations experience to Waggener Edstrom Worldwide. For two years he served as vice president of Insync Communications and managed the agency's Microsoft work - public relations for the organization and application developer customer units - before it merged with Waggener Edstrom Worldwide in 1998.

He also has managed public relations for Knoll & Company Inc. and Gelman & Gray Communications, where he serviced accounts such as McDonald's Corp., Walt Disney Co., Willamette Industries Inc. and Paramount Pictures. Frank also served in the U.S. Marine Corps for five years as a public affairs officer.

Frank has a bachelor's degree in journalism from the University of Oregon and is a graduate of the Department of Defense Information School.