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The Wheels Turn

 

And so it goes. Robert is leaving Microsoft. The person most closely associated with the blog transparency at Microsoft is moving on – and the world will be okay. (Full disclosure, Microsoft is my client). The Scobleizer, all in all, has been good for Microsoft, and good for transparency writ large. I knew Robert before he came to Microsoft (he’s the reason I used a NEC tablet for years) and when he came to Microsoft I knew the PR community would be in for a wild ride, and boy was that true. ;) It was a learning process all around, and the company was better for it. In a lot of ways, I think the work on Ch. 9 will be the legacy that Robert leaves, even more than the blog he takes with him, because Ch. 9 is personality independent to some degree, and is the best current example of the power of vlogging to engage in a sustained conversation with a specific community. The world does not spin backwards – we are all on the road to transparency, like it or not. On the plus side, I’m pretty sure Robert is not going to be throwing any rocks. ;) One story. Once, before Robert joined Microsoft, my brother was trying to “fix” my computer while I was visiting him, and unjoined me from the wagged domain, basically locking me out of the computer while I was taking a shower. Robert was online and in my buddy list, and quickly enlisted the help of HIS brother, who basically did online tech support for me and told me I was screwed. My key takeaway that night, still not changed, was that the Scoble boys were a heck of a lot smarter than the Shaw boys
Published Sunday, June 11, 2006 10:17 PM by FrankShaw

Comments

 

Patrick Shaw said:

Hmm. I DO remember that as well. I think what Frank meant to say was that when it came to computers, the Scoble brothers were smarter!
June 12, 2006 8:44 AM
 

Marianne Allison said:

I agree that the world will not end for Microsoft with the Scoblelizer leaving.  I do think that the world will look for who will fill the void he left.  I was just at an IABC Conference where I mentioned him, as did one of the general session speakers (Tod Maffin).  AND, he was the subject of the cover story in Communications World magazine.  So there's definitely a void, and I wonder if he will miss the platform he has had as "MS's chief blogger" more than he even realizes!!  He has earned his reputation as the humanizer, but it was his ROLE, not just his name, that got him all this attention.  Perhaps he is looking to get out of the limelight--but now his MS role is just an item on his resume and it will be interesting to see if people still follow him to the same extent in his new gig.
June 12, 2006 1:32 PM
 

Matsu said:

<p>I agree that Scoble has changed Microsoft by accelerating the use of blogging. Check out <a href="http://spyder.wordpress.com/2006/06/10/microsoft-have-changed-seriously/">this post</a> as evidence that good has come out of blogging and change is taking place at Microsoft, even after Scoble&#39;s announced departure.</p>
June 13, 2006 3:37 AM
 

Saurabh said:

I think Scoble is a genius, he introduced blogs and the concept of blogging on internet, previously i had no reason to surf internet apart from checking emails and searching code on G****e, however now Blogs has given me a reason to think, write, read, and enjoy, this concept of blogging is simply an amazing experience. Hats off...

Thanks ...
Saurabh......
June 13, 2006 7:25 AM

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