One of the best things about being in the technology communications industry is the ability to watch the intersection and friction between the two, and to work to adapt so as not be communications road kill. How to do that? Watch what the really smart technology people are saying, and then try to figure out what the future will look like -- you don't have to see very far ahead, just a bit further than the next person. :) Who are some of these smart people? Well, Dave Winer is right more than he's wrong; and Tim O'Reilly has a post that is worth chewing on for a while. One beauty of blogs is the ability to become lost in a new idea, following links and just drilling down. It takes time, but new ideas often do....sometimes it pays just to follow the links and let the creativity flow.