Chris Anderson at Wired is doing a good job of thinking through what is next for magazines in general and Wired in particular, and is sharing some of this thinking via his blog. It's good stuff. Of course, there is no one silver bullet to cure what ails the media universe, but the cocktail he throws out has enough that might help. His six tactics:

1) Show who we are. 

2) Show what we're working on.

3) "Process as Content"*.

4) Privilege the crowd.

5) Let readers decide what's best.

6) Wikifiy everything.

Chris provides pros/cons to all - my particular favorite is that number one could increase spam from PR people like me. :) I'll try not to take it personally. I don't really like number 5 either -- it screams lowest common denominator, which is NOT what Wired is about.

Wired's future success, IMHO, is less about how it delivers and uses technology and more about the quality of the longform stories it tells -- there is a shrinking supply of great writing, presented smartly, in a coherent form. Conde Nast in general is doing a great job with this -- don't lose the focus!

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