Dare's post about the confusion surrounding any easy to understand definition of social media made me laugh -- he nailed the sweet spot of my blog -- talking about PR, complaining about Wikipedia, discussing the change in how companies communicate to their constituents. Bonus points for noting the generally incomprehensible writing on the techcrunch article.
As I noted in my post about the Edwards campaign, hiring a blogger just for traffic or audience isn't often a good idea. Hiring a blogger for a specific skill set, writing ability, analytical skills, that makes sense. Is it social? Is it media? I'll let Dare decide. ;)