Via the WSJ, a good look at the increasing sophistication of personal search, and the corresponding decrease in privacy. The trend lines are everywhere -- kids on myspace, college students on Facebook (heck, even the Ethicist weighs in on the debate!)
People and companies both are going to have to evolve to deal with all this transparency -- it's way harder to lie about who said what/when than it used to be, for example, when everything is so accessible. Whenever a story like this pops up, there tends to be a privacy backlash -- but I've been watching/waiting for that backlash to really take hold for 8 years now -- starting with cookies in IE! Thus far...nothing. Perhaps, just perhaps, Scott McNealy was right...