Via Anil Dash, a great example of marketing at work. Ho ho, at the expense of my client no less, ugh. He compares Shadow Copy from Microsoft with Time Machine from Apple, using screen shots to demonstrate the different selling approach. Okay, fair enough, can't argue. Reminds me of the story that if HP had invented sushi they would've marketed it as "cold dead fish." But still...at the end he says:
Now, the whole starry-background thing is way over the top, to the point that it's off-putting. But Apple will get credit for innovation for a feature that Microsoft shipped almost half a decade ago. And they'll deserve it.
Why will they deserve it?
Update: Over in his comments, Anil has a thoughtful answer to my question re: innovation. It's worth a read.