This one takes the cake in terms of totally demonstrating the changing nature of communications and influence. Think about it. An authoritive news outlet, sprung out of nowhere just a few years ago to huge prominence -- that's Engadget. The Fake Steve Jobs blog -- started not too long ago and now a must read for for people who care about Apple, journalism, humor. The interview between the two is a riot, but the thing about the Fake Steve blog is he actually makes some good points on a pretty regular basis. People read him. He's being paid by Wired.
So let's sum up. Fake blog writer interviewed by hugely influential and relatively new blog ("new" in terms of comparison to MSM), generate interesting copy and a few good nuggets. That, my friends, is the changing nature of communications writ large.