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Transparent Reporting

Given some of the drama from the Wired story last week, and the cries for more transparency all around, I found this Michael Gartenberg post to be more than just a bit ironic. Here it is:

Had another funny call with a media outlet this morning. When I called them back on the Apple/EMI news, first question was. "Do you think this is a bad thing for Apple and EMI." When I said "no, it's a good thing", they said "thanks for calling but we only want to talk to someone who thinks this is a bad thing."

Bet that wasn't transparently disclosed in the final story...

I'm just sayin'. Sauce for the goose, my dad used to say, is sauce for the gander....

Published Thursday, April 05, 2007 10:03 PM by FrankShaw

Comments

 

Heather said:

Good call Frank, and btw, I've just recently begun following your blog and really enjoy your observations.

However, to the media's defence (or potentially, anyway, not sure what this reporter's particular agenda was), a good story is often made by pursuing the contrarian viewpoint. My husband reports for NPR and I've frequently seen him do this - when he has multiple viewpoints lined up in support of an issue, he will dig and dig until he can uncover a viewpoint to the opposition. That's just good reporting.

That said, whether the end result of that Apple/EMI story was balanced or not, the reporter is clearly an ass to not hear Michael out after he was polite enough to return his call.

April 6, 2007 7:01 AM
 

FrankShaw said:

It is a fascinating balance, and why reporting, esp. good reporting is soooo important. At its best, it illuminates an issue in ways that enlighten and entertain. When I was in in journalism school, one of the debates was always around balance and bias. Was it possible to truly produce a balanced story? Was it ever credbile to say a reporter was unbiased, or would it be more accurate to say the bias was understood and accounted for, or at least declared up front?

One of the reasons I think blogs have been successful as an information medium (with all their flaws) is that they, in general, have moved a bit away from the notion of balance. It's a fine line. But too often the MSM will explore a topic that truly does have a "winning" side from a data standpoint -- global warming, say, or tax policy, or evolution. Then, in the interest of remaining balanced, they will go out of their way to report on the both sides, essentially creating in the mind of the reader the idea that there are two equally valid points of view, instead of a fact based point of view and a limited dissent, often from the fringe. That may be balanced reporting, but it's not accurate reporting. The blogging universe, with its emphasis on opinion and (on good days) the ability of deeply knowlegeable people to weigh in, can provide a bracing antidote to the "on the one hand, on the other hand." The question, of course, is if the co-existence of journalism and blogs will provide a more truly nuanced and balanced view of issues.

I'm hopeful.

April 6, 2007 7:23 AM

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