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Forbes is Invisible Online

That's the only conclusion I can draw. I've spent the last few evenings reading through their issue on networks, and it is filled to the brim with interesting pieces. Netflix, craigslist, Chambers, Jimbo Wales. A fascinating piece about what replaces the web by David Gelernter. Bill Joy weighs in. And what do I see in the blogs? Zero, zip, nada. No buzz, no ripple, no pop, no conversation. When Bill Joy penned a piece for wired about the dangers of technology, water coolers talked for weeks. Gelernter might be wrong about things, but he's always interesting and provocative, and talking about the future of the web, he ends up creating no buzz? Amazing.

If I were Forbes, I'd be worried. At their best, publications find ways to bring ideas and trends to the surface, give opportunities for voices to be heard, for conversations to start. Forbes did a great job in assembling these essays, and a significantly worse job in bringing them to light. Maybe they could find a leaked memo or something to create controversy?

Published Tuesday, May 08, 2007 11:37 AM by FrankShaw

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