Wow, pretty sobering story for the entertainment industry -- if true, this data shows that 2.5 million fewer people are watching TV this year compared to last. I say "if true" because I think the numbers are a bit off -- people are watching the same amojnt of TV, but as the article notes, doing it on their schedule. Other than sports, I can't think of any TV I watch in real time.
What does this mean? Big media events will get bigger, and more ads will pour into those -- everything else will drop.