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The Last iPhone Post

Joe Nocera has a story in today's NYT that is worth noting for two reasons. First, it's a great look at the way Apple PR responds to questions it doesn't want to answer, as in, do you really have to send the iPhone back to Apple to get the battery replaced? The official answer:

“Apple will service every battery that needs to be replaced in an environmentally friendly matter,” said Steve Dowling, an Apple spokesman. He went on: “With up to 8 hours of talk time, 6 hours of Internet use, 7 hours of video playback or 24 hours of audio playback and more than 10 days of standby time, iPhone’s battery life is longer than any other smartphone.”

Same quote later in the story from Jennifer Bowcock, another Apple PR person.

As Nocera notes, not really answering the question. Here's betting that Joe, Steve and Jennifer show up on FSJ in the next day -- and remember you heard it here first!

Second, it does boggle the mind just a bit that someone would have to send their phone away for several days to get the battery replaced? Heck, my heart goes into palpitations after about an hour without my phone....days? Forget it. Here's a suggestion. Someone should put up an "iPhone Battery Clock" that ticks down, with the alarms set to go off 400 days from now. That's when we're going to see the outrage. Or not.

cs Tags: ,
Published Saturday, June 30, 2007 7:53 AM by FrankShaw

Comments

 

John T. Campbell, Jr said:

Hey Frank!

Have you checked out McDonald's UK answer site?  I'm sure they didn't want to answer all these, but they do, no matter how inane!

http://www.makeupyourownmind.co.uk/questions/whats-in-the-food/burgers/

July 1, 2007 5:05 AM
 

FrankShaw said:

Wow, that's pretty impressive. Great example of transparency.

July 1, 2007 8:00 AM

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