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The Real Media Divide?

Writing in today's Washington Post, Markus Prior opines about the state of the media and the news, topics which are pretty on point for this blog, as well. He has a pretty bleak view of the world -- that more access to information paradoxically makes people more ignorant, and that most of the great unwashed are unable to distinguish between news and entertainment. He says:

The new fault line of civic involvement is between news junkies and entertainment fans. Entertainment fans are abandoning news and politics not because it has become harder to be involved but because they have decided to devote their time to content that promises greater immediate gratification. As a result, they learn less about politics and are less likely to vote at a time when news junkies are becoming even more engaged. Unlike most forms of inequality, this rising divergence in political involvement is a result of voluntary consumption decisions. Making sure everybody has access to media won't fix the problem -- it is exactly the cause.

And a bit later:

Happy as they are with a remote control in one hand and a computer mouse in the other, they never consciously weigh the pleasure of constant entertainment against the cost of leaving politics to news junkies and politicians.

There is more, of course. The public is more uniformed than ever before, politicians will pay less attention to those who don't pay attention to them, etc.

He even makes light of my personal concern, that we are increasingly living in single opinion information ghettos and often choose to seek out information from only the left or the right. To this point, he deploys the "many" argument, as in:

When media users get what they want all the time, does anyone get hurt? Well, yes. The expansion of news choices has many worried about partisan bias. Such worries are overstated. Fox News's Bill O'Reilly preaches mostly to the converted; there have always been passionate conservatives, and exposure to one-sided media will hardly make them more conservative. Plus, a little O'Reilly doesn't harm anybody. The danger lies not in larger audiences for politically biased news outlets per se but in exclusive exposure to outlets all biased in the same direction. But many Fox News viewers also watch CNN and MSNBC.

Read that paragraph a few times, I did. Then tell me what the heck point it makes. And "many" viewers also watch? sure...

What he misses is the solution, which is obvious and in many ways is already in place via Plato's Republic and the idea of a Philosopher King, educated enough to decide what information people should imbibe, and wise enough to be willing to deceive their subjects if that is what it takes to get people to do the right thing. Sound familiar?

Being at least loosely based in the real world, my observation is that the the problem is not entertainment, it is perceived and real powerlessness. At the recent iMeme conference, I watched Craig Vetner, a pretty smart and powerful guy, express a huge level of frustration with his inability to affect change in any meaningful way at the governmental level. If he struggles and feels powerless, what's the point for the mere mortals roaming the world engaging in the process?

Published Tuesday, July 17, 2007 7:17 AM by FrankShaw
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Comments

 

Peter Lytle said:

You are right, the problem is not entertainment or the decentralization of news.  The problem is a media consuming culture that is not media literate.  The lines between entertainment, education, news and editorials has become increasingly blurred, and it seems a great many people can not or do not distinguish between them.

Although somehwat contrary to the libertarian principles that spawned this country, the paternalistic attitudes of traditional news media acted as a moderating force on the "bread and circuses" tendancies of mass media consumption.  Without these forces, the media has become much more democratic, at once rising above the flaws of the past and sinking to the lowest common denominator.

Unfortunately, with a population that is (generally) poorly schooled in politics and media literacy, the possibility for educating oneself in this new media environment is passed over for the cheap thrill or outrageous sensation.  The amazing potential of this new media paradigm is abandoned for the digital version of a circus.

I believe the solution is to educate our youth in critical thinking, politics and media literacy.

July 17, 2007 10:41 AM
 

FrankShaw said:

I think part of the problem is that the paternalism is now seen as so jarring that it gets in the way of the message.

July 17, 2007 1:49 PM
 

Andrea Platt Dyal said:

While I whole-heartedly agree that the division between media and news grows blurrier each day, I think that one huge motivation for intentional ignorance is the increasing complexity of everyday life.  

We all have the choice to tune out to pointless entertainment or search for information to confirm, shape or evolve our perspective.  Today we have more opportunities to learn than ever before.  So many, in fact, that the appeal of plopping it down on the couch, reaching for the remote, and reassuring ourselves that someone else shares our views on what we think we know is the easiest choice.

Media literacy is essential, no doubt.  But it's also essential for communicators to shape information that's appealing, easy to understand and compelling and to deliver it with compassion for the reader.

July 20, 2007 10:10 AM
 

kevin D white said:

The proliferation of media has made it easier for individuals to select sources that reflect established views and avoid dissenting views. This is the new tribalism. The very concept of a community has changed over the last thirty years from a geographic designation to a primarily ideological one.

July 27, 2007 1:30 PM

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