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Google Hype Alert

Holy cow, the reaction to this stupid google news is off the charts. At this point, I bet if the google blog announced that taupe was the new black, the entire blogosphere would light up with comments and speculation about who win and who loses.

Good Morning Silicon Valley has a pretty good response, to which I will simply add:

really

stupid

idea

Big money says it never makes it out of test/beta phase.

email digg delicious live it!
Published Wednesday, August 08, 2007 1:34 PM by FrankShaw

Comments

 

Kate Keefe said:

How much money? :)

August 8, 2007 3:34 PM
 

Nick said:

Wow.

I would think that you (PR industry collectively) would move on this and be ready to use it to help your clients respond to inaccurate statements, out of context quotes and or attack pieces.

While responding to a particular articles via Google News, defiantly does not reach all of the readers of the original articles- the responses of those interviewed by the author of the article would be able to be seen by anyone searching for specific news on that subject (like the investors and competitors who are researching your clients daily) not to mention tech industry fans like me who get most of thier news from RSS feeds- an area in which Google News controls a major piece of the pie.

It seems like the perfect tool for your industry.  And if you don't use it your competitors will...

I view Mr. Shaws response to this new tool as rather short sighted.

August 9, 2007 2:20 PM
 

FrankShaw said:

My point, which I admit I did not make all that well, is that PR already has the ability to do what you say -- many news sites already allow for comments, and almost all blogs do; a company or individual blog shows up high on searches already, etc.

So two points:

1. The hype for this unworkable idea from Google is too high.

2. EVEN IF it works, it's not a big deal because there are tools used by smart PR people now to do just this.

August 9, 2007 2:26 PM

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