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The Decline of Local News

 Good link and commentary by Brad Stone (the real one), looking at the decline of local news on the web. Per my previous posts, hyperlocal does not appear to be the answer. Five or six years ago, when we first started thinking about the impact of blogs and news, we hypothesized that brand would matter -- that the need for authoritative and trusted voices would trump almost anything else, on the web or in analog form. While there would be new trusted voices that would appear quite quickly, the ability to sustain that trust over time was hard and would have to be earned, and that the media who were able to take their authority and move it online would do well.

Appears that is the case. The interesting part in the study is the growth of the pure aggregator sites like Yahoo, Google and Digg. I can see the first two continuing to do well, but am deeply skeptical about Digg -- the question is how/if they can actually develop the brand beyond where it is now. Of course, I would've said the same thing about Drudge some years ago, so my powers of prognostication are far, far from perfect!

Published Friday, August 17, 2007 8:08 PM by FrankShaw

Comments

 

Andre Natta said:

I think that it's still early to make the call that hyperlocal is not the future. I'd rather say that many of those trusted sources have made a conscious decision to begin to do more hyperlocal coverage. The resources of those trusted sources easily dwarfs anything available to the young startups. What the startups do offer though are testing grounds that the larger media outlets can look to, copy and even buy up if it solves an issue for them.

There are still examples of smaller orgs beginning to make a difference and get noticed. Sometimes that trusted brand needs to be taken to task so that they can gain that demographic that they've been ignoring, assuming that they'd get them anyway.

August 19, 2007 1:33 AM
 

Frank Shaw said:

What I'm finding here in Seattle, as a new resident, is that the daily newspaper remains the point of entry for local news, at least the big stuff. The blog network growing in my aggregator looking at the news of the neighborhood gives me the feel for the place, but lacks the resource to say, call politicians on the carpet.

August 19, 2007 8:58 PM

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