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Busy Few Months

It's been a busy few months, and has really reinforced for me why I think I have the best job in PR. :)  If you have a little time, check out this video on the Microsoft press site, it is a great look back at the history of the company and where it is going.  And just from an evolution of communications standpoint, the mix of online/print/broadcast has been very interesting -- Fortune devoted a ton of online real estate and resources to augment their print coverage. And the BBC did a great package as well, both via their broadcast and online. The key remains understanding which medium works best to communicate a message. Some of the history and narrative really calls for the kind of color that shows up best via long from journalism, other pieces (like the recreation of the Albuquerque photo) really work best in multi-media, told in the voices of those who were there.

Published Monday, June 23, 2008 11:38 AM by FrankShaw

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