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August 2008 - Posts
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Wednesday, August 27, 2008 7:42 AM
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After much thought, I've made the decision to embrace change. As we come to the end of this election cycle (down to the semifinals of the blog competition), it is clear that it is time for me to declare who will be the VP of PR in a Glass House administration. Read More...
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Wednesday, August 27, 2008 6:39 AM
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I mean, c'mon. PR is dead. Blogging is dead. Marketing is dead. And now, Jeff Matthews joins in on the newspaper is dead theme. Why now? Because the selection of the democratic VP nominee was announced via text message, sez Jeff. Conveniently forgetting Read More...
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Tuesday, August 26, 2008 4:09 AM
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One of the challenges for any product introduction and evolution is finding the right balance between hype/delivery. Too much hype (think Segway or the original Newton) and the product sinks under the weight of expectations created by PR. Too little buzz Read More...
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Monday, August 25, 2008 8:41 AM
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We're now into the quarterfinals for PRWeek's blog competition. Glass House is still in it, feel free to stop by and cast a vote, if you so desire. In some ways, this has been an interesting process, because it caused me to think fresh about why Read More...
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Sunday, August 24, 2008 5:52 PM
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There is no doubt that the political parties in the U.S. are doing everything they can to embrace both new and existing modes of communications, from using twitter to update followers to text messages for news, to rich campaign web sites and sophisticated Read More...
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Friday, August 22, 2008 6:58 AM
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Courtesy of Jason Calacanis (by way of SAI) , an extended screed on how to succeed via PR. It's an entertaining read; go check it out. One nugget: My philosophy of PR is summed up in six words: be amazing, be everywhere, be real. You don't need a PR firm, Read More...
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Thursday, August 21, 2008 4:34 PM
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Mathew links to some of the recent posts about embargoes and comes up with the conclusion they suck. He says: I take that back. It does help someone: it helps the company that is trying to push their new gadget/service, and it helps the firm that is trying Read More...
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Monday, August 18, 2008 7:16 AM
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Don't pay attention to this NYT story that looks at how great NBC is doing with the Olympics, which makes the implicit point that the idea of tape delay and restricted access to realtime online content and streaming increases TV viewing. My view is that Read More...
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Sunday, August 17, 2008 10:48 PM
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Several years back I was talking to Rick Rashid at Microsoft Research about some of the work his team was doing. I can't remember how the topic came up, but he got on a tangent about Phase Transitions in Combinatorics and Computer Science , in which I Read More...
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Sunday, August 17, 2008 8:17 PM
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I was talking to my Mom tonight about the Olympics, and she asked, "why do you think some of these athletes keep doing it? Why do they keep coming back and training so hard?" My response was simple -- they've not lost the competitive fire. And Read More...
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Wednesday, August 13, 2008 9:00 PM
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Nicely said. Couple more points: But it's not just about relationships, tho these are important. It's about understanding influence and understanding audience. As I tell people on a regular basis, if you are trying to reach a 50+ demographic, you'd be Read More...
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Wednesday, August 13, 2008 10:20 AM
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Two interesting posts from Mashable over the last few days have me thinking (again) about the evolution of communication, and the fact that many people seem to forget the lessons of the past as we all look to the future. First up, a post examining the Read More...
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Tuesday, August 12, 2008 9:16 PM
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One of the best outcomes of a global communications infrastructure is the increase in perspective it can bring. This morning I read the NYT column from David Brooks . My point of view was....meh. Waste of ink and he should write the NYT a check Read More...
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Thursday, August 07, 2008 8:15 AM
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Politics is always a good place to look to see the impact of technology on communications, and this presidential campaign is shaping up to be a doozy, with both major parties investing heavily in new ways of connecting with voters. The Republicans have Read More...
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Wednesday, August 06, 2008 9:16 PM
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I was running today (often a time when I have the free time to think) and was pondering what creates inspiration and drive. Mark Knopfler was singing "Boom Like That," an ode to Ray Kroc, sort of. Ray of course was the founder of McDonald's, Read More...
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Tuesday, August 05, 2008 10:05 PM
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Because I'm all about radical translucency , I'll be the first to admit that I have a bit of a competitive streak, mostly kept in check. But it's good competition, the kind that I think makes for better/stronger/faster/smarter results. There's the bad Read More...
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Sunday, August 03, 2008 8:41 AM
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In the continuing conversation about what it means for a president/presidential contender to use/not use a computer or technology broadly, a very good piece by the New York Times that distills the entire discussion into a simple point: there is no longer Read More...
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Friday, August 01, 2008 9:52 AM
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This story in the WaPost made the hair on the back of my neck stand up. Key quotes reflecting views of both sides: "They're saying they can rifle through all the information in a traveler's laptop without having a smidgen of evidence that Read More...
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