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Case Study: What A Bad Op-Ed Looks Like

I read this op-ed by Roy Blount Jr. twice trying to figure out what the point was. Hint: it’s a bad thing that after two reads I was still unsure if this was a joke, was meant to be ironic or had a broader point to make. I actually think it is the later, for all those confused as well, here it is: the audio reader feature on the Kindle II is bad because it potentially will deprive authors of the ability to sell their work as audio books. What you see from Blount here is what is called “burying the lede.” The really sad part is that Blount has a case to make, and totally fails to do so, and in fact does more damage than help to his own cause. What he should’ve said:

 

1. Audio books represent an important stream of revenue for authors, and in many cases make the difference between break even and profit for those who put pen to paper.

2. It is important consider how technology both opens and closes new distribution channels and media, and the time to consider this is early in the process. Ask both the music industry and the movie industry how it works if you wait too long.

3. We are seeing new improvements in text to voice that seem to indicate we’ll need to rethink how the industry licenses and profits from these new technologies.

4. Our proposal is ….

and there is the problem….no proposal shows up in the NYT op-ed.

C’mon. If you are going to spend the time to get an opinion piece in any form, in any publication, you have to make sure you’ve got a cogent argument and a solution or proposal to the problem you’re addressing. I find it hard to believe that that Author’s Guild, made up as it is of people who MAKE THEIR LIVING FROM WRITING is super happy with the lack of persuasive impact and cogent thought shown here.

Published Wednesday, February 25, 2009 7:31 AM by FrankShaw

Comments

 

Marianne Allison said:

The fact that Blount is a comedian doesn't help you know if he's serious or not.  Our Narrative Path IP would be another format he could follow for better clarity :-)  

1)  World View--what is happening in the world that gives context?

2)  What is the critical insight or problem to address, the missing link, that defines how you view what SHOULD happen?

3)  What IS your proposal for the strategic approach that is needed to address the problem

4)  Details, timetable, tactics, etc.

February 25, 2009 11:01 AM
 

Scott Gunsaullus said:

The logic of Blount's arguement doesn't pass muster.  That's probably why he buried it.

When an ebook is sold to a Kindle user, the author gets their cut or should get their cut, just like with a regular book.  

If the book is in audio format, why should the author's royalty be more?  A publisher might need to pass the extra cost of production on to a consumer but unless the author is doing the voiceover and taking a fee for performance, why would they expect their royalty to be bigger?

Now, the Kindle technology eliminates the need for any audio production and the associated costs.  Books are sold.  The author get's their cut.  The publisher get's their cut.  The cost of production and distribution is reduced or eliminated.  Who reaps those savings?  The consumer? Maybe.  The publisher? Definately.

Blind people are buying their books.  What do the authors have to cry about?  Blount fails to articulate the answer.

February 25, 2009 12:27 PM
 

Chris Meadows said:

Presumably, he wants people to buy BOTH the print book AND the audio book. So he would get twice as many royalties.

February 25, 2009 5:43 PM
 

Stiennon said:

That is so strange.  *My* reaction to Mr. Blount's piece was "wow, that was a measured response to a hot issue".  He laid out both sides, did not come off as some hot headed RIAA type ready to sue everybody, and made his point un-offensively.

*Your* post on the other hand, is just a rant.  

Glad I could comment though!

-Stiennon

February 25, 2009 6:00 PM
 

FrankShaw said:

My point is less about the issue than the fact that he did not make a cogent argument. Which is sort of key if the goal is to persuade...

February 25, 2009 6:15 PM

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