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Changing Stride

For the past 30 plus years, I’ve run the same way. Long legs = long stride, over different continents, different climates, different decades. Sometimes I’ve been faster, and sometimes I’ve been slower, but the basic stride has always been the same. About 8 years ago I hurt my foot, which resulted in orthotics. Over time, one knee started to hurt, then the other. Stretching, strengthening, physical therapy, lots of ice and a relatively high tolerance for pain kept me on the road. Recently though I’ve decided that the ability to get up from a squat without squealing is a priority, which has cut my running way back. A new plan was called for – pain tolerance turns out not to scale over decades.

I started with the assumption that running is natural and shouldn’t hurt. Then I figured that the people who are crazy enough to do ultra-marathons must have something that could help. Two books pointed me in the right direction: Why We Run and Born to Run. The second made me think that there might be a connection between the orthotics and the knee pain. More reading on optimum running stride ensued, and I decided to do three things:

· Aggressive physical therapy and strengthening of the muscles around the knee.

· Ditch the orthotics, which opened up an entirely new world of non-running shoes, btw.

· Change my stride to reduce impact and stress

So for the past few weeks I’ve been running one or two miles at a time, focusing on shorter stride, quicker turnover, striking not on the heel of my foot but more mid-foot, with my foot hitting the ground as much underneath me as possible. It’s hard, ingrained habits take a while to change. The jury is still out in that I don’t have many miles in, but my knee is starting to feel better, and I’m optimistic that I’m on the right path – and it is a great reminder that sometimes (even in the absence of pain!) it’s worth challenging the way I’ve always done things.

Of course this is true in more than running. For the past seven years I’ve filled this blog with musings on running, on baking, on the changing nature of communications, of the need for increased transparency. Everyone in the communications field is constantly changing stride, at least if they want to stay in the field. It’s a fact of life.

So I’m changing stride here at work as well, moving from an agency I love to a client I love, and will be joining Microsoft as Corporate Vice President of Corporate Communication at the end of August. And yes, I know this is called “burying the lead.” :)

I’ve been incredibly blessed by my time at Waggener Edstrom on a professional and personal level. I’ve been able to work with some of the smartest communications people in the world, and have been encouraged to try new things, allowed to fail, been given challenges and opportunities that I never dreamed possible. And I’ve been able to work with Microsoft, a company who truly believes in the strategic power of communications.

This is a big change in stride, for sure. I know there will be pains and gains along the way. But I am buoyed by the fact that I’ll continue to work with many of the same reporters, teammates at WE and people at Microsoft as I have for the past several years, albeit with a changed view from my window.

Published Tuesday, July 28, 2009 9:59 AM by FrankShaw

Comments

 

Sharon Greenfield said:

Good for you Frank!

I'm sure WaggEd will miss you, but it sounds like an exciting, new opportunity.

July 28, 2009 10:18 AM
 

Jamie said:

Congratulations Frank. This morning a friend of mine  recommended I read Born To Run ahead of a grueling August running schedule that I am excited for/frightened of.  Your changing strides post and the General George S. Patton quote he forwarded with the Born to Run rec got me motivated: ""Now if you are going to win any battle you have to do one thing.  You have to make the mind run the body.  Never let the body tell the mind what to do.  The body will always give up.  It is always tired morning, noon, and night.  But the body is never tired if the mind is not tired.  When you were younger the mind could make you dance all night, and the body was never tired...You've always got to make the mind take over and keep going."

July 28, 2009 10:32 AM
 

mike said:

I highly recommend Vibram 5fingers.  They take a few days/weeks to get your feet strong enough to run but it is way worth it once you do.  It is *amazing* how much running shoes feel like running on pillows now yet how much better I feel after a run in the 5fingers vs. the shoes.  

July 28, 2009 10:58 AM
 

Charlie Owen said:

Wow, how very lucky for us here at Microsoft. Welcome!

July 28, 2009 11:23 AM
 

Pete Voss said:

Microsoft's very lucky to have you Frank!  We're gonna miss you here on the 6th floor, but I'm just happy you're not moving far.  Best of luck on your new strides, literally and metaphorically.

July 28, 2009 12:06 PM
 

Martin Woodward said:

Good luck on the new role - hope you carry on the blog over at Microsoft.

July 28, 2009 12:10 PM
 

Mary Branscombe said:

Hey - congratulations! I hope we can still come pester you for help though!

Seconded on the Fivefingers BTW; not that I run but they are awesome for walking/wading on rocky beaches. You will feel the surface underfoot much more so rough rocks take a little getting used to and your balancing changes because you no longer have a stiff footbed averaging out the surface, but on a smooth surface they're amazing. They have them in REI but only in the mothership in Seattle, not in the Redmond store and they don't have as many of the men's shoes in as the women's; they have a great range at REI online but you want to try them on before you buy to get your size as they use European 38/40 sizing and the length of your toes vs your foot make a difference.

July 28, 2009 12:20 PM
 

steve clayton said:

congrats Frank - as Charlie said, we're lukcy to have you and WaggEd's loss is our gain.

I sincerely hope you'll continue to blog here

Steve

July 28, 2009 1:55 PM
 

Ged Carroll said:

Congratulations on the new role. What does this mean for the Glasshouse blog?

July 28, 2009 2:20 PM
 

Shivonne Byrne said:

Congratulations Frank! Would love to connect after you have on-boarded. Best, Shivonne

July 28, 2009 2:33 PM
 

FrankShaw said:

I will continue writing glass house, in a new location.

July 28, 2009 3:14 PM
 

Dwight Silverman said:

Congratulations, Frank!

July 28, 2009 3:26 PM
 

Pam Miller said:

Frank, you will do very well at MSFT.  Congratulations on your new position.  Best of luck and have fun.

Pam

July 28, 2009 3:38 PM
 

Don MacLachlan said:

Good luck with the new gig! I can't imagine how loaded your new desk must be....

Don MacLachlan

Director, Public Affairs and Media Relations

Simon Fraser University

Burnaby BC  Canada

July 28, 2009 3:47 PM
 

David Ko said:

All the best in the new role Frank.  I will miss our regular chats.  I'm sad we'll lose you, but very happy for MS that they will gain an executive of such intelligence, integrity and passion.  And someday we'll learn how to do what you do, holding down an incredibly busy day job while running marathons, being a great chef, and taking care of your family so well.

Take care

July 28, 2009 5:04 PM
 

michael arrington said:

Frank.

Congratulations on the move, although I doubt it will affect how we work with you much at all. You are without question the most ethical, hard working and effective PR professional we work with here at TechCrunch. Whatever your day job is, I hope you spend as much time as possible training the next generation. They need your guidance.

July 28, 2009 8:46 PM
 

mlstotts said:

talk about burying the lede...

all the best to you in your new role at MSFT.

July 28, 2009 10:16 PM
 

John Furrier said:

congrats on the move and all the scoops will be waiting on SiliconANGLE.com

Seriously congrats and time to smell the roses

July 28, 2009 10:26 PM
 

Matt Cutts said:

Congrats on the change in stride--I hope the change works out well for you!

July 28, 2009 10:54 PM
 

Alex Barnett said:

Just heard about the buries lead...congratulations sir... :-)

July 29, 2009 3:29 AM
 

Sean Alexander said:

Congratulations Frank and welcome. Will schedule coffee soon.

July 29, 2009 4:41 AM
 

paul mooney said:

Good luck Frank, when you lengthen your stride you soon go into oxygen debt

Hope you'll reach-out to those of us who blog on ASP.Net with IIS7, Windows Server 2008 and SQL Server 2008

July 29, 2009 6:42 AM
 

Deidre Jones said:

Congrats Frank - an exciting new chapter awaits!  

July 29, 2009 8:18 AM
 

John Kerr said:

Congrats Frank - it's a truly fortunate thing to be able to move from one firm/role you enjoy waking up to, too another - all the best!

July 29, 2009 8:53 AM
 

Steve Rubel said:

Congrats Frank! - Steve

July 29, 2009 9:38 AM
 

Georg Kolb said:

Congrats and good luck!

July 29, 2009 10:08 AM

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