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• Virtual Worlds

• Business Week rethinks Second Life

  Monday, June 04, 2007 11:59 AM

  Wow, what a shocker -- BW is having second thoughts about Second Life. Suitably snarky note from Valleywag here . All I ask is that anytime a publication comes out and repudiates a cover story within in one year of said story being on the cover, that Read More... 1 Comments Tags: Second Life

• Marketing in Second Life doesn’t work… here is why!

  Thursday, April 05, 2007 6:22 AM

  Via GigaOM, a good view of the challenges of marketing in Second Life. It's worth reading, because it strikes a balance between what's not working and what could. I've been pretty down on SL as a marketing medium and haven't changed my mind -- but give Read More... 0 Comments Tags: Second Life

• Fake Real Estate

  Friday, March 23, 2007 8:21 AM

  I just don't know what to say about this. Yes, the idea of a virtual world is super interesting and very important. This particular virtual world, hmm, not sure. Hype around second life, fueled by companies eager to appear hip, has the potential to crush Read More... 5 Comments Tags: Second Life

• Second Life Hype Unmasked

  Wednesday, December 13, 2006 6:58 AM

  Clay Shirky does a great job of digging in and getting into the reality of the virtual worlds. The sound you hear is the "pop" of a virtual bubble -- not to say that we won't wake tomorrow to more glowing press coverage of SL, but that we'll be able to Read More... 2 Comments Tags: Second Life, Virtual Worlds