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• Will User Generated Ads Rule the World?

  Monday, February 05, 2007 12:42 PM

  That's the question that Jason Calacanis asks regarding the Super Bowl ads and the future of advertising. There are a number of issues here. First, it is totally clear that the cost of entry to do interesting/provocative video work has dropped to such Read More... 3 Comments Tags: UGC, user generated content

• Advertisers Embrace User Generated Content

  Friday, January 12, 2007 8:21 AM

  In the latest example of Madison Avenue following buzz without much critical thinking, a bunch of advertisers are going to showcase UGC ads in the Super Bowl. Wow, is this a bad idea. First, the fact that the big showcase for ads will have UGC spots will Read More... 0 Comments Tags: UGC, MSM, advertising

• User Generated or Appropriated?

  Sunday, November 19, 2006 8:58 AM

  Scott Carp over at Publishing 2.0 has a cogent view of the hype around UCG. I've had some rousing debates with people on this point -- my perspective remains that much of what people find valuable on YouTube et al is copyright someone else. Less the home Read More... 0 Comments Tags: YouTube, media, UGC